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Marketing Management (Spring-22)
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Chap 1: Defining Marketing for the 21st Century
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Chap 2: Developing Marketing strategies and Plans.
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Chapter 3: Scanning the Marketing Environment.
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Chap 4: Creating Customer Value and Customer Relationship
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Chapter 5: Analyzing Consumer Market
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Chapter 9: Crafting the Brand Positioning.
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Chapter 7: Identifying market segments and Targets:
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Chapter 8: Competitive Dynamics.
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Chap 11: Setting Product Strategy
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Chap 11: Setting Product Strategy
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Midterm-Part 1(MCQ)
Midterm-Part 2(Analytical)
Task for Group 1
Task for group 2
Task for Group 3
Task for Group 4
Submit your Marketing Plans that you have prepared
Submit your presentation Link here
Final-Part-1(MCQ)
Final-Part 2(Analytical)
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