Section: Chap 2: Developing Marketing strategies and Plans. | Marketing Management (Spring-22) | DIU-BLC

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  Learning Objectives:
  -To understand Corporate and Division Strategic Planning.
  -To know the nature and Contents of a Marketing Plan.
   
   Learning Outcomes:
  Able to learn the corporate strategic planning and the contents of a marketing Plan.
   
  Learning Content:
  1. Corporate and Division Strategic Planning.
  2. The nature and Contents of a Marketing Plan.

  
  

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