Section: Chapter 3: Scanning the Marketing Environment. | Marketing Management (Spring-22) | DIU-BLC

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  Learning Objectives:
  -To know about what is Marketing Environment.
  -To learn the types of marketing environment.
  
  

  Learning Outcomes:
  Able to have a clear concept of marketing environment.
  
  

  Learning content:
  1. Marketing Environment
  2. Micro environment.
  3. Macro environment.

  
  

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