Course: Marketing Management (Spring-22) | DIU-BLC


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  • Learning Objectives:
    1. To understand Customer value satisfaction and loyalty.
    2. To have some knowledge about how to maximize customer life time value.
    3. To learn the process of cultivating customer relationship.

    Learning Outcomes:
    Able to have an understanding about how to create customer value and customer satisfaction.

    Learning content:
    1. Customer value satisfaction and loyalty.
    2. Maximize customer life time value.
    3. Cultivating customer relationship.


◄Chapter 3: Scanning the Marketing Environment.
►Chapter 5: Analyzing Consumer Market