Goodwill is considered an intangible (or non-current) asset because it is not a physical asset like building or equipment. It is recorded as an intangible asset on the acquiring company's balance sheet under the long-term assets of account.
Goodwill is considered an intangible (or non-current) asset because it is not a physical asset like building or equipment. It is recorded as an intangible asset on the acquiring company's balance sheet under the long-term assets of account.