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Marketing Management (Spring-22)
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Macro Environment
Welcome to my Course "Marketing Management"
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Chap 1: Defining Marketing for the 21st Century
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Chap 2: Developing Marketing strategies and Plans.
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Chapter 3: Scanning the Marketing Environment.
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Chap 4: Creating Customer Value and Customer Relationship
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Chapter 5: Analyzing Consumer Market
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Chapter 9: Crafting the Brand Positioning.
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Chap 11: Developing pricing strategies and programs
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Chapter 7: Identifying market segments and Targets:
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Chap 10: Designing and Managing Services
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Chapter 8: Competitive Dynamics.
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Chap 11: Setting Product Strategy
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Task for Group 1
Task for group 2
Task for Group 3
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Assignment
Submit your Marketing Plans that you have prepared
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MKT 202 (FN-221)
Chapter 3: Scanning the Marketing Environment.
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Video
Slide:Chapter 8
New Slide of Brand
Brand Association
Brand Association-Image
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Just a minute
Home work
Memory game with Images of different Brands
Brand Association through Slido
Please share your understanding in this Forum after watching this video.
Video
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Slide:Chapter 11
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Video
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Slide:Chapter 7
Slide on Segmentation
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Video
Slide:Chapter 12
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Competitive Dynamics
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Slide:Chapter 10
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Case
Quiz 1
Quiz 2
Quiz 3
Quiz 4
Midterm-Part 1(MCQ)
Midterm-Part 2(Analytical)
Task for Group 1
Task for group 2
Task for Group 3
Task for Group 4
Submit your Marketing Plans that you have prepared
Submit your presentation Link here
Final-Part-1(MCQ)
Final-Part 2(Analytical)
Next Activity
